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With the ability to effortlessly create content at scale, generative AI has become a staple for email marketers. AI is an incredibly powerful tool to eliminate busy work, increase productivity, and make room for meaningful projects. According to one study, generative AI can save marketers over five hours per week – the equivalent of over […]

Marketing automation allows your business to use hyper-targeted, behaviour-triggered messages to reach the right people and drive more repeat sales.

Reverse the unsubscribes! Start creating emails your audience can’t wait to open and click with these 8 steps to email subscriber success.

Discover the metrics and KPIs that will set you up for Marketing Automation success as well as tips and tactics to drive continual improvement.

Learn how to create automated post-purchase email flows that drive customer loyalty and maximise revenue.

Your guide to a crawl, walk, run approach to SMS marketing strategy. Learn SMS marketing strategies from beginner to advanced.

Learn to create email pop-up forms customer love. Avoid annoying those hard won visitors, first read our best practices to win sign-ups with pop-up forms that convert.

Getting started with ecommerce SMS marketing in the UK? We cover the top concerns including costs and legal compliance.

Discover best practices for A/B testing your email marketing campaigns, flows, copy, design and subject lines to continuously optimise your CTR and revenue.