The Klaviyo Approach

Your owned marketing resource

Latest articles

Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
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29 May 2025
Combine SMS and email marketing

Discover powerful ways to combine SMS and email marketing to grow your business

28 May 2025
Guide to Conversational SMS

Learn how to use conversational SMS features and strategies to enhance customer engagement and boost sales with personalised, automated messaging.

27 May 2025
Father’s Day marketing examples

Be inspired for your next Father’s Day email campaign and discover the key dates it takes place around the world

Email marketing best practices

Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
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Email marketing
29 May 2025
Combine SMS and email marketing

Discover powerful ways to combine SMS and email marketing to grow your business

Email marketing
20 May 2025
Email marketing tools every platform should have including 8 features to boost performance

Unlock 8 essential email marketing tools and features your platform needs to drive smarter campaigns, better engagement, and stronger ROI.

Email marketing
13 May 2025
Abandoned cart emails: components and best practices, with 7 examples

Bring shoppers back with these 12 abandoned cart email best practices and examples from Klaviyo users. Refine your abandoned cart flow with Klaviyo.

SMS marketing best practices

Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
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SMS marketing
28 May 2025
Guide to Conversational SMS

Learn how to use conversational SMS features and strategies to enhance customer engagement and boost sales with personalised, automated messaging.

SMS marketing
14 May 2025
13 SMS marketing best practices from the experts

Discover SMS marketing best practices from top ecommerce experts. Tips for higher click rates and better engagement using personalised campaigns.

SMS marketing
30 Apr 2025
9 SMS integrations to un-silo SMS marketing

Unlock 10 powerful SMS integrations with Klaviyo to boost automation, improve performance, and drive more revenue with seamless, data-driven messages.

Campaign strategy best practices

B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
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Father’s Day marketing examples

Be inspired for your next Father’s Day email campaign and discover the key dates it takes place around the world

10 Mother's Day marketing examples

Here’s 10 Mother’s Day marketing examples from different brands to inspire and help you capture growing revenue opportunities during the spring celebration.

6 April Fools' Day email marketing ideas & examples

April Fools’ Day may be one of the toughest days of the year for brands to take advantage of. Here are 6 April Fools’ day marketing ideas to consider in 2025.